Don Noskowiak

Green Bay, WI
38 Years of Experience

About Don Noskowiak

Don is a CPA and an accomplished senior financial executive with over 30 years of broad based financial and operational experience, including oversight of finance, accounting, HR, IT and business development. During his exciting career, Don has held positions of CFO, VP Finance/Business Development, Controller, President, and as a CPA and Consultant. Don has experience in a wide array of small to large sized private and public companies and industries, including manufacturing, distribution, direct mail marketing, construction, retail, automotive, software and services. This experience, coupled with an eye on ethical business practices and moral thought has given Don the ability to bring world-class leadership to small to medium-sized businesses for a fraction of the cost of an employee.

As a CFO, Don is particularly adept at quickly grasping an owner’s vision and an understanding of the business strategy, allowing him to align the financial operations and metrics to support the business direction. He has extensive experience leading companies through high growth, and has a keen sense for supporting increased sales, while working with the team to drive improvements in operations, profitability and cash. His prior experience with all types of investment firms, including commercial banks, asset based lending, lease financing, private equity and the capital markets is beneficial in planning and funding your business growth. Don has a continuing focus on bringing these benefits to his clients:

  • Increased Company Value
  • Increased Personal Wealth
  • Reduced Stress
  • More Free Time
  • Solid Retirement Plan
  • Security for Loved Ones
  • Peace of Mind
  • Reduced Cash Flow Worries
  • Exit Strategy Plan

Don has had significant experience in mergers and acquisitions, on both the buy and sell side of the transaction. Knowing that the ultimate reward for a business owner’s hard work and effort is planning and finding a successful exit, Don works with you and your internal and external teams to maximize your Company’s value and plan for a successful exit and transition to carry on your legacy. Don’s extensive experience uniquely positions him to educate business owner(s) on the various exit options that are available to meet their goals, the value of the company under the various exit options, and helps the owner pick the optimal exit option. Don understands the intricate negotiations and considerations required to successfully complete a deal and capably quarterbacks the exit implementation teams to ensure that the owner’s plans are followed.

Prior to joining B2B CFO®, Don was the President of a start up web-based software company, responsible for all aspects of the business. In addition to raising $2.0 million to fund the start up and ongoing operations, he was the 2010 Grand Prize winner of the WI Governor’s Business Plan contest. Prior to that, Don was the CFO of several mid size manufacturing and construction companies, where he focused on helping companies substantially increase profits by identifying and prioritizing key cost drivers, then restructuring and/or negotiating desired outcomes, resulting in higher revenues and/or lower costs. In addition, he emphasized and achieved increased operating cash through a heightened awareness of the cash cycle and its components and developed action plans to reduce excess receivables and inventory. His accomplishments included increasing operating cash by $750,000 by improving collections, reducing excess inventories and revising the cash payment cycle; doubled operating profit on a 14% increase in sales through revised direct/indirect cost measurement and estimating processes; and lowered operating costs in excess of $500,000 through negotiated cost reductions, automated process implementation and restructured health and property insurance plan designs.

Don was also the CFO and key member of a team that grew a $25 million regional distributor into a $900 million national market leader. He was responsible for all financial management activities including strategy, planning and financing the growth of the business and mergers and acquisitions.

Don earned his BBA in Accounting from St. Norbert College, where he graduated with honors. Don received his CPA license in 1981 and is a member of the American Institute and Wisconsin Institute of CPA’s. Don has been involved in many civic, community and business organizations during his career. Don is currently a member of the board of directors of Advance, the economic development arm of the Chamber and participates on the Investment and Micro Loan committees. He has been on the board of Financial Executives International, having previously served as President of the NE WI Chapter. His community involvement includes having previously served on the United Way and Big Brothers Big Sisters boards, the St. Norbert College President’s task force and he has been a youth coach for over 17 years. Don and his wife Dolly reside in Green Bay, WI and have 4 grown children and 3 grandchildren. Don enjoys spending time with his family and is an outdoor enthusiast, which includes biking, hunting, fishing, playing an occasional round of golf and is a die-hard Packers fan.

Other Info


  • St Norbert College
  • Certificates & Licenses:
  • Certified Public Accountant (CPA)
  • Wisconsin Life, Health and Accident Insurance License


  • Financial Executives International (FEI)
  • Advance (Brown County Chamber of Commerce)
  • Chief Financial Officer Network
  • American Institute of CPA’s
  • Wisconsin Institute of CPA’s

Articles by Don Noskowiak