Don Noskowiak

Providing CFO services and Business Transition Services in Wisconsin


About Don

Don Noskowiak

Green Bay, WI CFO

38 Years of Experience

Direct Contact



St Norbert College

Certificates & Licenses:

Certified Public Accountant (CPA)

Wisconsin Life, Health and Accident Insurance License


Financial Executives International (FEI)

Advance (Brown County Chamber of Commerce)

Chief Financial Officer Network

American Institute of CPA's

Wisconsin Institute of CPA's

Contact Don Noskowiak and receive a free Discovery Analysis™

  • A confidential meeting with the business owner(s), then interview company staff.
  • Look at the company’s financial information and computer systems.
  • Benchmark financial information against industry averages.
  • Create a confidential report of our findings in The Strategy Gameplan™

Don’s Bio

Don is a CPA and an accomplished senior financial executive with over 30 years of broad based financial and operational experience, including oversight of finance, accounting, HR, IT and business development. During his exciting career, Don has held positions of CFO, VP Finance/Business Development, Controller, President, and as a CPA and Consultant. Don has experience in a wide array of small to large sized private and public companies and industries, including manufacturing, distribution, direct mail marketing, construction, retail, automotive, software and services. This experience, coupled with an eye on ethical business practices and moral thought has given Don the ability to bring world-class leadership to small to medium-sized businesses for a fraction of the cost of an employee.

As a CFO, Don is particularly adept at quickly grasping an owner's vision and an understanding of the business strategy, allowing him to align the financial operations and metrics to support the business direction. He has extensive experience leading companies through high growth, and has a keen sense for supporting increased sales, while working with the team to drive improvements in operations, profitability and cash. His prior experience with all types of investment firms, including commercial banks, asset based lending, lease financing, private equity and the capital markets is beneficial in planning and funding your business growth. Don has a continuing focus on bringing these benefits to his clients:

  • Increased Company Value
  • Increased Personal Wealth
  • Reduced Stress
  • More Free Time
  • Solid Retirement Plan
  • Security for Loved Ones
  • Peace of Mind
  • Reduced Cash Flow Worries
  • Exit Strategy Plan

Don has had significant experience in mergers and acquisitions, on both the buy and sell side of the transaction. Knowing that the ultimate reward for a business owner's hard work and effort is planning and finding a successful exit, Don works with you and your internal and external teams to maximize your Company's value and plan for a successful exit and transition to carry on your legacy. Don's extensive experience uniquely positions him to educate business owner(s) on the various exit options that are available to meet their goals, the value of the company under the various exit options, and helps the owner pick the optimal exit option. Don understands the intricate negotiations and considerations required to successfully complete a deal and capably quarterbacks the exit implementation teams to ensure that the owner's plans are followed.

Prior to joining B2B CFO®, Don was the President of a start up web-based software company, responsible for all aspects of the business. In addition to raising $2.0 million to fund the start up and ongoing operations, he was the 2010 Grand Prize winner of the WI Governor's Business Plan contest. Prior to that, Don was the CFO of several mid size manufacturing and construction companies, where he focused on helping companies substantially increase profits by identifying and prioritizing key cost drivers, then restructuring and/or negotiating desired outcomes, resulting in higher revenues and/or lower costs. In addition, he emphasized and achieved increased operating cash through a heightened awareness of the cash cycle and its components and developed action plans to reduce excess receivables and inventory. His accomplishments included increasing operating cash by $750,000 by improving collections, reducing excess inventories and revising the cash payment cycle; doubled operating profit on a 14% increase in sales through revised direct/indirect cost measurement and estimating processes; and lowered operating costs in excess of $500,000 through negotiated cost reductions, automated process implementation and restructured health and property insurance plan designs.

Don was also the CFO and key member of a team that grew a $25 million regional distributor into a $900 million national market leader. He was responsible for all financial management activities including strategy, planning and financing the growth of the business and mergers and acquisitions.

Don earned his BBA in Accounting from St. Norbert College, where he graduated with honors. Don received his CPA license in 1981 and is a member of the American Institute and Wisconsin Institute of CPA's. Don has been involved in many civic, community and business organizations during his career. Don is currently a member of the board of directors of Advance, the economic development arm of the Chamber and participates on the Investment and Micro Loan committees. He has been on the board of Financial Executives International, having previously served as President of the NE WI Chapter. His community involvement includes having previously served on the United Way and Big Brothers Big Sisters boards, the St. Norbert College President's task force and he has been a youth coach for over 17 years. Don and his wife Dolly reside in Green Bay, WI and have 4 grown children and 3 grandchildren. Don enjoys spending time with his family and is an outdoor enthusiast, which includes biking, hunting, fishing, playing an occasional round of golf and is a die-hard Packers fan.

Contact Don (920) 841-1727


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Recent Articles

Sep 5Don Noskowiak

Business Strategy: Key Thoughts

Sep 5Don Noskowiak

For most businesses, we are just over mid-way through another year, and for a few of you possibly approaching a September or October year end. For those of you who actively monitor your results against your plans, congratulations! If you haven’t already done so, it should be time to assess your progress against your goals. During my career as a CFO, we regularly met as a team, usually quarterly to discuss the business strategy decided upon in the pre-year planning

Jul 18Don Noskowiak

Thoughts on Successfully and Profitably Exiting Your Business

Jul 18Don Noskowiak

Many successful business owners go to work every day with a tenacious focus on the day to day operations and needs of the customers and their teams. Their sense of purpose and accomplishment is measured by the steady and immediate progress achieved daily and through each passing year. Thinking about exiting your business for most is a distant and perhaps uncomfortable thought. That’s unfortunate for two reasons: 1) If you don’t think about or pick the time to exit, someone

Mar 31Don Noskowiak

Selling a Business? Successful Sellers Have These 3 Abilities

Mar 31Don Noskowiak

If you own a business, I’m sure you’ve thought about the “end” game…or maybe you haven’t! Whether you are thinking about selling in the next year or 2 or further down the road, here are some things to think about… let’s begin the dialogue. Do you have these abilities? 1) First and foremost, set your business up to run without you. Successful sellers have built a team to carry on the business in your absence. This is what buyers look

May 27Don Noskowiak

Common Mistakes Business Sellers Make

May 27Don Noskowiak
Mistakes Spelled Incorrectly With Pen

Preparing your business for its sale to your final customer, the Buyer, could be the most significant business transaction of your lifetime. It is often said that you generally only sell your business once. There are no do-overs, so the time and effort invested in that 1 – 2 year period before you sell could prove to be most valuable. While there are many lists of “selling mistakes”, I can attest through personal experience to many of the following list

Mar 7Don Noskowiak

When Is The Right Time To Sell Your Business

Mar 7Don Noskowiak
Close-Up Of A Clock

I was recently asked for feedback on if there is a “best time” in the market to sell one’s business. Recent market activity on business sales is on the rise. That trend is projected to continue and increase with an influx of baby boomer owned businesses coming on the market in the coming years. But is there a right time…here are a couple of thoughts to consider… Timing is important, certainly, but if the business is not ready…under-performing financially, inaccurate

Dec 20Don Noskowiak

Entrepreneurs want more for their Business

Dec 20Don Noskowiak

B2BCFO is once again honored to be recognized to the INC 500/5000 list of the fastest growing companies.  We had the distinct privilege of conducting a survey of 230 companies named to this years list. The results indicate that while most Entrepreneurs plan to sell their businesses… “they are stumped when it comes to adding value to their companies and about what the proper company price should be. Most businesses get stuck at a growth inflection point, requiring knowledgeable managers

Dec 11Don Noskowiak

Guarded Employment Diagnosis still the Trend

Dec 11Don Noskowiak

According to the latest CFO business outlook survey for Q4, 2013, Finance Execs are more optimistic than not about the recovery, but the pace is still slow. While confidence is on the rise, the prognosis is not translating into positive hiring trends. The culprit…uncertainties over the impact and implementation of the ACA (Affordable Care Act)… “Finance executives anticipate that their companies will be making some hires over the next 12 months, but not at a pace that is likely to

Sep 9Don Noskowiak

The Baby Boomer Tsunami: A Buyer’s Market

Sep 9Don Noskowiak

Are you one of the 12 million or so baby boomers who own a business and will be looking to retire in the coming years? You are at that critical stage in life and looking to realize some of the value from spending countless hours of planning, honing, building and developing your most prized asset, your business. Now is your time to cash in and begin the next stage of your life.  A lot of others just like you are

Sep 9Don Noskowiak

Health Care: A New Tool for Small Business

Sep 9Don Noskowiak

Are you 1 of America’s 28 milli0n small businesses? If so, you are among a majority that employs most of the workforce in the US. Perhaps you offer health insurance coverage and are concerned what changes are in store and what options exist. Or, you are considering whether to offer coverage and how to go about assessing your options under the Affordable Care Act. The SBA has put together a wizard to help you and your employees find out what

Jul 17Don Noskowiak

Employer health care mandate is delayed until 2015

Jul 17Don Noskowiak

The delay of the Employer mandate affects those companies with 50 or more full time employees. Those of you with less than 50 full time employees are not affected by this, but your employees who don’t have coverage must still comply with the individual mandate to purchase coverage or pay a fine. The individual mandate, which requires all individuals without insurance to purchase it by January 1, 2014 as well as the the opening of the Exchange by October 1,

Jun 10Don Noskowiak

For the third consecutive year, B2B CFO© ranks among America’s fastest growing companies

Jun 10Don Noskowiak

Despite tough economy, B2B CFO continues record growth and takes spot in the prestigious Inc. 5000 list Phoenix, Ariz. – August 21, 2012 – B2B CFO, the nation’s largest provider of CFO services, has been named to the prestigious Inc. 5000 list of fastest growing companies in America for the third consecutive year. The annual ranking by Inc. Magazine judges US-based and privately held companies by their revenue growth. This year’s list was ranked on the percentage in revenue increase