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Are you looking for CFO and Exit Strategy services for your Wisconsin based business? B2B CFO® has the tools, talent and experience to help you reach your goals. B2B CFO® has what you need with more than 25 years of experience helping small to mid-size privately held businesses in the Wisconsin region. Please take a good look around our website, review our partners, and take advantage of our free business check-up, The Discovery Analysis™. We offer this complimentary service to all business owners, and we would love to show you what we can do to improve your business. Take the first step and compare your performance with other businesses in your industry to help you reach your full potential.

See what the Discovery Analysis™ can do for you. Click on one of our partners mentioned above and complete the submission form. We will get back to you as soon as we can.

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Inc. 5000 in 2011Interactive Media AwardsCFO AwardsACE Arizona Corporate Excelllence AwardsInc. 5000 in 2012Small Business Influencers 2011 and 2012Chamber of Commerce Dream Big AwardBBB Accredited BusinessesInc. 5000 in 2013

Recent Articles

Thoughts on Quality, Risk and Value

Thoughts on Quality, Risk and Value

Thoughts on Quality, Risk and Value

By Brian E. Christian, Partner

B2B CFO®

The value of anything is pretty simple to define. Naturally, it is what someone else, at an arm’s length, is willing to pay for it…

When it comes to the value of a middle market, privately held business, this definition is arrived at by way of the product of two critical inputs:

  1. The past earning power of the business as measured by the adjusted earnings before interest, taxes, depreciation and amortization (EBITDA).


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To Audit or not to Audit…That is the Question

Illuminated Green Exit Sign

To Audit…or not to Audit…That is the Question
By Brian E. Christian, Partner
B2B CFO®

Not too long ago, I was having lunch with an extremely skilled, experienced and knowledgeable business transaction attorney. We were having a discussion about the recent merger and acquisition (M&A) climate- including topical things like recent deal flow, his backlog and recent trends he has seen regarding “multiples” of earnings before interest, taxes and depreciation (EBITDA) and some of the industries his deals have been in.…

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Apr 2George Bares

Are You Ready For The Next Recession?

Apr 2George Bares

Are You Ready For The Next Recession?

I am going to predict the next recession. I do not know when it is going to start, or how bad it is going to be, but I know that we are going to have one in the future.

Is your business ready? Will it survive? …

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Selling a Business? Successful Sellers Have These 3 Abilities

Successful Seller
If you own a business, I’m sure you’ve thought
about the “end” game…or maybe you haven’t!
Whether you are thinking about selling in the
next year or 2 or further down the road, here are
some things to think about… let’s begin the dialogue.

Do you have these abilities?

1) First and foremost, set your business up to run without you.…

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Mar 29David Buslee

Rickie Don’t Lose That Number

Mar 29David Buslee

The line from the 70’s song is one that plays in my head every time I work with a client company.

Winning companies have fully engaged employees who know why their employer exists and how each employee’s performance contributes to the overall success of the company. How do these winning companies do this?…

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