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Are you looking for CFO and Exit Strategy services for your Wisconsin based business? B2B CFO® has the tools, talent and experience to help you reach your goals. B2B CFO® has what you need with more than 25 years of experience helping small to mid-size privately held businesses in the Wisconsin region. Please take a good look around our website, review our partners, and take advantage of our free business check-up, The Discovery Analysis™. We offer this complimentary service to all business owners, and we would love to show you what we can do to improve your business. Take the first step and compare your performance with other businesses in your industry to help you reach your full potential.

See what the Discovery Analysis™ can do for you. Click on one of our partners mentioned above and complete the submission form. We will get back to you as soon as we can.

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Inc. 5000 in 2011Interactive Media AwardsCFO AwardsACE Arizona Corporate Excelllence AwardsInc. 5000 in 2012Small Business Influencers 2011 and 2012Chamber of Commerce Dream Big AwardBBB Accredited BusinessesInc. 5000 in 2013

Recent Articles

Thoughts on Quality, Risk and Value

Thoughts on Quality, Risk and Value

By Brian E. Christian, Partner

B2B CFO®

The value of anything is pretty simple to define.  Naturally, it is what someone else, at an arm’s length, is willing to pay for it…

When it comes to the value of a middle market, privately held business, this definition is arrived at by way of the product of two critical inputs:

  1. The past earning power of the business as measured by the adjusted earnings before interest, taxes, depreciation and amortization (EBITDA).


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Nov 10Mick Casey

Making your Business More Valuable to Buyers

Nov 10Mick Casey

Thoughtful business owners who have begun contemplating an exit from their business might wonder how they can improve the ultimate sales price. Timing and planning is everything; improvements should be made before the business is put up for sale, allowing time for implementation and the resulting reflection of the results in financial statements.…

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Aug 27Dale Leifker

Are You a Leader and a Motivator?

Aug 27Dale Leifker
Flock of double crested cormorants

When you sit in your office as the CEO, do your employees strive to improve their work to be more like you, regardless of job titles? When you walk across the workplace floor, do you sense your workers feel encouraged to reach for success like you did 10, 20, or 30 years ago?…

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Jul 24David Buslee

Improve your Business with SEX

Jul 24David Buslee
Helpful Tips Display Board

Why is SEX so important to your business?  Because it is a great reminder of the three things that you, as a business owner should be concentrating on.

S – Strategy
E- Execution
X- eXcel

S is for Strategy.  Your Strategy is best defined as your “Why”.  Why is your company important, Why is your company different…Why should anyone care if it still existed or not. …

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Increase The Value of Your Company

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The most successful business owners go through an annual strategic planning process and then create an annual budget or profit plan to set and drive sales, profitability, operational and other business goals. There are a number of ways to plan; the important thing is to set goals and then have detailed financial and operational plans and timelines to achieve them.…

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